Nursery World - To the point: What mothers vote for

Daycare Trust is the childcare voice for parents and children, and this election we are calling on all politicians to make it the top priority in the next parliament by signing up to our Childcare Charter.

Continued investment in early education and childcare is the kind of family support that makes a real difference to families throughout the country, and it seems that we're not the only ones who feel strongly about this. Our Childcare Charter - a six-point manifesto, rapidly gaining the support of politicians, parents, and providers - also includes reference to our new research with Bounty Mums (www.bounty.com) showing exactly why childcare must be a key issue both at the election and beyond.

We spoke to 2,500 mothers about the issues that mattered to them, and the impact of childcare policies on their voting intentions was clear to see. Seven out of ten said they would be less likely to vote for a party that reduced or removed the free childcare entitlement for threeand four-year-olds, and two-thirds wouldn't vote for a party that reduced or removed tax credits.

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