Share registration company Computershare bought Busy Bees vouchers last year from ABC Learning Centres.
From September the Busy Bees logo will be replaced with the purple logo. Parents and employers have been informed about the change.
Simon Moore, managing director of Busy Bees Vouchers, said, 'It's not a decision we've taken lightly. The rebrand is about understanding that the voucher company is part of the wider Computershare group.'
Computershare's business includes share registration ownership schemes and employee incentives schemes, such as childcare vouchers.
The company is planning to launch an online record-keeping system in the autumn as part of a £3m technology upgrade (News, 22 April).
The new system will allow providers to register online to make it easier to redeem vouchers.
On the company's call centre service, Mr Moore said, 'More people are calling and we're answering faster.' He added that the average time taken to answer a call was five seconds.
Mr Moore also confirmed that plans for a voluntary code of practice for voucher companies to sign up to are progressing, following a consultation on the development of industry-wide standards (News, 22 April).
An association to oversee the code will launch in the autumn.
