In brief...Breaking down gender stereotypes

Wednesday, December 12, 2001

Breaking down gender stereotypes in jobs and careers is the target of the Equal Opportunities Commission campaign 'What's stopping you?' launched last week in Wales. A resource pack has been prepared for teachers and career advisors as a tool to challenge conventional job directions. EOC Wales director Kate Bennett said, 'Employers are keen to see the Welsh National Assembly and the EOC take a lead in tackling this issue. They want to recruit from a wide pool of women and men, but they can't when choices made at an early age send young people off on traditional career paths.' A similar EOC initiative was launched in England last month (News, 22 November).