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New scheme to help children learn about the benefits of milk

The Children’s Food Trust (CFT) and school milk supplier Cool Milk have teamed up to launch a national health initiative promoting the benefits of milk consumption.

The new interactive DVD, ‘The Cool Milk Show’, aims to give primary school children a better understanding of where milk comes from and why it is good for concentration, growth, behaviour and development.

Participating schools can show the DVD as part of an assembly or in the classroom, and will also receive lesson plans developed by the CFT in line with the national curriculum. The programme aims to teach children how cows are milked, how milk is processed, packaged and delivered to schools, and why milk is good for them. They will also receive a book by children’s author Caryl Hart to take home and read with their parents.

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