Online film teaches practitioners how to cope with allergic reactions

Katy Morton
Wednesday, January 25, 2012

A new cartoon with advice on what to do if a child has an anaphylactic shock has been created to coincide with Food Allergy and Intolerance Week (23-29 January).

The online cartoon by the makers of EpiPen Auto-Injector shows practitioners and parents what to do if a child has an anaphylactic shock and how to use an EpiPen to treat their severe allergic reaction.

Anaphylaxis is a severe reaction that can occur quickly and can be life threatening. Symptoms of anaphylaxis vary but can include hives, itching, flushing, and swelling of the lips, tongue and roof of the mouth. An allergic reaction can be caused by a number of triggers including certain foods, stinging and biting insects and medications.

The launch of the video coincides with Food Allergy and Intolerance Week on 23-29 January, an annual campaign run by Allergy UK to raise awareness of the physical effects of food intolerance and the severe impact it can have on people’s lives.

Along with the cartoon, there are also tips and advice on the EpiPen Auto-Injector website for practitioners if a child in their care suffers an anaphylactic shock.

http://www.epipen.co.uk/patient/how-to-use-video.html

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