Toddlers' bike wins 'dragons' backing
Katy Morton
Wednesday, September 14, 2011
The creator of a bike for pre-school children that helps develop their balance is riding high, after judges on BBC's Dragons' Den agreed to invest 75,000 into his company.
Simon Booth, the creator and owner of the Kiddimoto Kurve wooden bikes - bikes without pedals or stabilisers that are designed to help develop children’s motor skills, balance and co-ordination - successfully pitched the product to the Dragons' Den panel in this week's episode.
The bikes proved popular with ‘dragons’ Hilary Devey and Duncan Bannatyne, who invested £75,000 into the Somerset based company, in exchange for a 15 per cent stake each in the business.
Mr Booth said, ‘The cycle market is a very important sector for us. Over the past year, the demand from high street stores has increased dramatically, opening Kiddimoto to a wider audience, our recent exposure on Dragons’ Den has further enhanced this.
Haven Holidays has also teamed up with Kdidimoto to offer nurseries and pre-schools, who sign up to their Fun and Fitness campaign this year, the chance to win a Kurve wooden bike, along with free sports equipment for their setting.
The Fun and Fitness campaign encourages young children to participate in sport by providing them with free equipment.
For a chance to win a Kiddimoto bike, settings need to register on the Haven Fun and Fitness website before 31 January.
The first 1,000 nurseries and pre-schools to achieve 100 per cent support for the scheme from parents and carers will be entered into the draw.
- Kiddimoto will be exhibiting at the Cycle Show on 30 September - 2 October at the NEC in Birmingham, where visitors can trial the bikes on a test track.
