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Nursery Management: Marketing - Easy on the eye

    Features
  • Monday, March 19, 2012
    • | Nursery World
The explosion in online marketing has made the nursery logo an essential factor in building recognition and customer loyalty. Katy Morton talks to some nursery groups about their approach to branding and design, and finds that keeping it simple is often the best way to go.

Nursery Management: Finance - Talking about money matters

    Features
  • Monday, March 19, 2012
    • | Nursery World
As more parents struggle with childcare costs, nurseries need to have clear policies about paying fees and collecting debts while remaining sensitive to family difficulties, says Claire Schofield, director of Membership, Policy and Communications at National Day Nurseries Association.

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