Q. A number of new nurseries have opened near us recently, which is impacting our numbers. How should we go about marketing ourselves locally with a limited budget?
Sarah Fromageot, brand and marketing manager, Kindred Nurseries
‘We have 32 nurseries and are having to support teams with this issue quite often.
‘First of all get a really good understanding of what the new nursery is offering. Look at their services, fees, and their unique selling point (USP). Try to imagine what type of parent or carer would be looking for that nursery. Consider its opening hours, what flexibility it is offering, fee structures, or what its garden is like compared to yours. Then consider what is different about your nursery and what you can offer. Your USP might be the fact you are more established. Have you got parents that will rave about you?
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