More men are being launched into local childcare roles by Surrey County Council, using a promotional campaign as the springboard. The campaign, which ran throughout April, is now giving men the opportunity to try taster courses and placements in local settings and find out more about training and qualifications.
Julie Page, workforce development service manager at the council, has used the county's growing network of male practitioners to re-inforce the message that early years work can be rewarding for men.
'The network was formed around nine months ago with the aim of providing a focus group that could help with marketing,' she says. 'The network has guided the campaign, which has generated a strong initial response. We had anticipated that most men would respond to the campaign through the weblink, but in fact we have had a lot of men ringing up, which is very encouraging.'
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