On stepping into East Staffordshire Sure Start Children's Centre the visitor's senses are immediately assaulted by a wall covered in 40 colourful, glossy A5 sheets, each detailing a particular activity or service offered on site.
This reflects the centre's ethos - that effective communication is key to everything it does - and is borne out by the high profile it currently enjoys. This is not just with target users and multi-agency partners but with the wider world as well. Politicians, schools and children's services are all on the radar of its PR effort, which takes in regional newspapers and radio. It regularly produces branded leaflets and e-newsletters as well as driving its messages home by text and through its website. The centre's distinctive logo has gained wide recognition.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
