The Inspiring a Future in Childcare campaign is led by childcare specialist Tinies, and supported by sector organisations the National Day Nurseries Association, the Pre-school Learning Alliance, and PACEY. It is also backed by the Department for Education, the Careers Development Institute and the Education and Employers Charity.
One of its goals is to raise awareness of the benefits of the childcare profession, particularly among 14- to- 18-year-olds considering future career options.
With the demand for childcare staff at an all-time high, there are currently not enough young people choosing to enter the childcare sector, campaigners say.
Amanda Coxen, director of Tinies, said, ‘The rising number of parents returning to work after having a baby has led to a massive deficit in the amount of skilled childcare professionals, and the industry just can’t keep up. Parents are crying out for help, particularly as the summer months arrive when children enjoy the lengthy school holidays - and parents are having to cope with the struggle of balancing work and family with nowhere to turn.
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