The ‘A job and a joy’ campaign aims to attract people who are considering career changes to move into childcare by emphasising how rewarding, enjoyable and meaningful working in the sector can be.
It forms part of measures by the Scottish Government to expand the workforce ahead of the move to almost double funded childcare for three- and four-year-olds to 1,400 hours from 2020. As part of this, almost 2,000 more training places at college and university are being created this year alone. The Scottish Government is also supporting an increase in the number of modern apprenticeships.
Under the ‘A job and a joy’ recruitment campaign, a TV advert has been created, along with a website. The website features information about training, funding and qualifications.
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