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Babycare reality show is cleared by regulator

A television parenting show that sparked criticism from childcare professionals and parents alike has been cleared by the media regulator.

Ofcom received 752 complaints from viewers about Channel 4's 'Bringing Up Baby', accusing the programme makers of 'child abuse' by using outdated and unethical infant care techniques.

The programme assigned six different families to three different childcare mentors who followed care manuals from the 1950s, 1960s and 1970s - Truby King's Feeding and Care of Baby, Dr Spock's Baby and Childcare and Jean Liedloff's The Continuum Concept.

Last week Ofcom found that the four-part series did not breach broadcasting rules.

Ofcom said that Channel 4 had consulted a range of experts prior to filming and the 'broadcaster gave careful and appropriate consideration to the potential impact of the methods used on the infants and sought relevant independent advice. We have seen no evidence to suggest that due care was not taken over the physical and emotional welfare of the children, or that they were caused unnecessary distress or anxiety.'

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