The call from the Obesity Health Alliance (OHA) follows new analysis by the coalition of more than 40 organisations, which suggests that children watching the Britain’s Got Talent (BGT) final via the ITV Hub, the channel’s on-demand service, were ‘inundated’ by adverts for unhealthy food and drinks.
The OHA says this is worrying given that evidence shows watching food adverts influences children’s food choices, both in terms of what they eat and how much, and argues that measures to tackle their exposure to junk food adverts are ‘vital’.
While only viewers aged 16 and over can sign up for an ITV Hub account to stream TV programmes, the OHA says there is no way to ascertain if children are watching.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
