Complaints submitted by the Obesity Health Alliance (OHA) and Children’s Food Campaign (CFC) against Cadbury, Chewits and Squashies were upheld by the Advertising Standards Authority (ASA).
The new rules for non-broadcast advertising, introduced in July 2017 by the Committee for Advertising Practice (CAP), placed restrictions on the advertising of food and drink high in salt, sugar and fat to children online and via other non-broadcast media.
However, OHA and CFC have said they do not believe the rules go far enough, as they only apply when at least 25 per cent of the audience is deemed to be children.
Complaints were upheld relating to:
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