A visit to a Leapfrog day nursery reveals all the familiar equipment associated with keeping children active and engaged. But in addition to the animal posters, crates of Lego and shelves of books and paints, parents coming here will find a suggestion box inviting them to tell the nursery what they think of its facilities and activities and how staff could improve the nursery.
The suggestion box is part of Leapfrog's customer care programme. Not only does it provide useful feedback on how happy parents are with the service, but it lets parents know that their views are important and that they are being listened to. Nursery chains like Leapfrog are focusing on customer care as never before. They see managing the relationship with parents as crucial to their success and are constantly seeking innovative ways to keep customers happy and training staff to attend to their needs.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
