Nursery World - Freezing fees is expected to lure parents to nursery

A nursery in Essex is taking the unusual step of freezing its fees from the day a child starts at the nursery until they go to school.

Barley Barn Day Nursery in North Weald opened nine months ago and already has 75 children on roll.

When director Stacey Smith opened the nursery, she offered a price freeze to parents who registered in the first three months as a promotion.

'We kept seeing reports in the news about nursery costs spiralling and people's salaries not increasing at the same rate as nursery fees, so we discussed whether we could make it a permanent feature of the nursery,' she said. 'We decided that with some careful planning it would be possible.

'Most nurseries implement a 3 to 6 per cent annual fee increase, so this means large savings for all parents.'

Register now to continue reading

Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:

What's included