The Department of Health has joined forces with a wide range of food manufacturers including Asda, Quorn and Uncle Ben’s, with ITV to host the first ever health-focused ad break, which will air during Coronation Street.
Made by Aardman, the creators of Wallace and Gromit, the Change4Life advert will reveal there are 17 sugar cubes in a bottle of cola and more than a wine glass of fat in a large pizza.
The ‘ad takeover’ is the main focus of the campaign which aims to encourage the public to think about the ‘hidden nasties’ in everyday foods so they can better manage the amount of salt, fat and sugar in their diets. A range of healthy eating tools and information from recipes to money off vouchers are also being made available.
Supermarkets including Asda, Aldi and the Co-operative are also offering discounts on healthier products across their stores.
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