Through the Supermeals initiative, families will receive recipe cards with ideas for healthy and affordable meals, along with discounts on fruit and vegetables and low fat yoghurts in over a thousand supermarkets across the country including Asda, The Co-operative and Aldi.
Recipe cards will be distributed through Asda supermarkets, health NGOs and door drops to Change4Life supporters.
A new online recipe finder and meal planner to help families plan their meals has also been launched, and one hundred thousand copies of a new cookbook published featuring recipes by celebrity chef Ainsley Harriott.
The new initiative follows research by the Department of Health that revealed the second most popular evening meal for families is a sandwich opposed to a balanced meal.
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