The logo and telephone helpline numbers of the National Childbirth Trust will be printed on products in the Co-op's own-label baby range, in order to publicise the childbirth charity's work to provide quality educational and support services for parents at local level. Brad Hill, marketing development manager for the Co-operative Group, said, 'As a community retailer we are delighted to be able to help the National Childbirth Trust to reach as many parents as possible. Putting the helpline numbers on Co-op brand baby products is an ideal vehicle for this.' The NCT's enquiry line is 0870 444 8707, and its breastfeeding line is 0870 444 8708.
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