The project, Start Smart, aims to demonstrate that by working together national organisations, large and small businesses can make a sustainable impact on childhood health across England.
It is being led by Ella’s Kitchen in partnership with Leicester City Council and national partners including The Children’s Food Trust, Asda, The National Obesity Forum.
Start Smart, which also has the support of Michelin Star chef Tom Aikens, TV chef Lorraine Pascale and fitness expert Rosemary Conley, follows on from the national 'Averting a recipe for disaster' campaign and report that outlined ways to tackle the twin challenges of childhood obesity and malnourishment.
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