Nursery World - New research to measure effect of TV on children's creativity

A new research project will examine the impact that watching television has on young children’s creativity and imagination.

The project, which will involve 60 three-year-olds, is being carried out by the Children’s Lab at Staffordshire University, which opened this spring.

Over the next few months, researchers from the lab will assess whether watching an episode of children’s television programme Postman Pat affects the imagination and creativity of three-year-olds.

Dr Sarah Rose, a lecturer in developmental psychology at Staffordshire University, who is leading the research, told Nursery World that Postman Pat was chosen as it is a programme that has been on television for a number of years, and while the pace of the programme has changed, the storylines have not altered much.

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