The first issue of Your Family, a free quarterly magazine, was launched in 400 Woolworths stores nationwide last week.
Aimed at families with children up to six years old and parents-to-be, it contains tips on how to bring up happy children, advice on dealing with bullying and real-life parent diaries.
Eileen Hayes, editor-in-chief and NSPCC parenting advisor, said that the magazine would offer 'quality parenting information in a reader-friendly format'.
She said, 'When those working with pre-school and nursery children are asked by parents where to go for parenting advice, they can point people in the direction of the magazine.'
A panel of childcare experts, including nutritionist and children's food author Suzannah Olivier and Sheffield University senior lecturer in education Cathy Nutbrown, will answer readers' questions and give advice.
For more information visit www.nspcc.org.uk.
