Nursery World - Nursery chain aiming to brighten up image

The UK's sixth biggest nursery chain, Princess Christian Nurseries, is seeking to re-brand itself as 'bright, fun and friendly' with a new logo. The group, owned by the private education provider Nord Anglia, doubled in size when Nord Anglia bought the Milton Keynes-based Bright Horizons group last July. All 20 nurseries are now being re-branded.

The group, owned by the private education provider Nord Anglia, doubled in size when Nord Anglia bought the Milton Keynes-based Bright Horizons group last July. All 20 nurseries are now being re-branded.

Jacqueline Moss, managing director of Princess Christian nurseries, said, 'We felt it important to keep the Princess Christian name since it has become synonymous with quality childcare and education for the past 100 years, though we also felt that our company logo did not reflect our image.

Nord Anglia has also developed a quality assurance scheme for the Princess Christian nurseries. It will be piloted in one nursery after Easter, and if successful will be put in place throughout the group and may also be marketed to other nursery settings.

Register now to continue reading

Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:

What's included