As part of the Together for Twos project the Professional Association for Childcare and Early Years (PACEY) is providing information and resources to children’s centres, GP surgeries, libraries and Job Centre Plus to share with parents.
The project is being funded by the Department for Education and runs in seven local authority areas until March 2020, as well as nationally online. The areas are Greenwich, Bexley, Harrow, Hillingdon, Southend on Sea, Waltham Forest and Enfield.
The aim is to dispel myths both about childminding as a career choice and as a childcare choice for parents.
The #notababysitter campaign will include a series of posters, postcards and social media graphics designed to grab the attention of parents and provide clear concise messages about the value of choosing a childminder.
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