Its survey of 1,000 parents, part of an independent review of the commercialisation and sexualisation of children commissioned by the DfE in December, also found that nearly half of parents are unhappy with TV programmes or advertisements that are shown before the 9pm watershed.
Two thirds of parents had come across clothes, toys, games, music videos or other products that they thought inappropriate for the age group they were aimed at.
The full findings of the review, which is being led by Reg Bailey, chief executive of Christian charity Mother's Union, will be published by the DfE in May.
Focus groups conducted on behalf of the review have found specific areas of concern from parents, which include inappropriate clothing, sexualised content in music videos and pre-watershed TV shows, and peer pressure, whereby parents feel that they have to buy non-essential items for their children so that they don't feel left out.
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