The Play, Talk, Read campaign, which focuses on early childhood, is part of Scotland's Early Years Framework.
It encourages parents to engage with their children from birth through fun activities and aims to increase the amount that parents talk to their child.
The Scottish government cited research evidence that during the first three years of life, 75 per cent of brain growth is completed, and studies that have found that young children whose parents regularly speak with them have hundreds more words in their vocabulary by the age of two.
Television, radio and billboard advertising throughout Scotland during October also points out a website for parents of young children suggesting fun and easy activities.
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