The Home Reading Initiative is a three-year campaign to encourage more parents to read to their children. A home reading co-ordinator will be appointed to oversee the scheme along with an army of 'reading champions' who will encourage parents, carers and children to get the most out of reading. BBC Scotland's Fred Macaulay, newsreader Kirsty Wark and the Singing Kettle's Gary Coupland are among those who have signed up their support.
The scheme's first stage is a leaflet for parents of children aged from birth to eight years highlighting the benefits of reading, which will be distributed to schools, community centres, libraries and health centres.
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