The Department for Education and Employment allocated funding to partnerships to implement the recruitment campaign last summer. It asked them to put plans together quickly and get them up and running by the autumn. Since the drive to recruit childcare workers is the first of its kind, there was little specific expertise they could draw on and they have had to learn through experience.
Linda Uren, lead officer for the Bristol partnership, said she felt that although its recruitment campaign had met with 'limited success' this year, the way forward would be much clearer over the coming year. Bristol's recruitment campaign has been co-ordinated by the Play and Early Years Training Unit, a small voluntary sector organisation, which set up three recruitment fairs and also ran smaller events targeted at particular groups such as black and Asian people, men and young people.
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