The first national social services recruitment campaign by the Scottish Executive is aiming to address a shortage of staff, which is particularly acute in children's services. The four-week Care in Scotland TV and press campaign aims to raise the profile of social work and social care and tackle the problems of staff recruitment and retention. Launching the campaign at an Edinburgh centre for people with learning disabilities, minister for education and young people Cathy Jamieson said it was 'not a quick fix' but a platform to build on, with special emphasis on recruiting younger staff, and men as well as women.
The first national social services recruitment campaign by the Scottish Executive is aiming to address a shortage of staff, which is particularly acute in children's services. The four-week Care in Scotland TV and press campaign aims to raise the profile of social work and social care and tackle the problems of staff recruitment and retention. Launching the campaign at an Edinburgh centre for people with learning disabilities, minister for education and young people Cathy Jamieson said it was 'not a quick fix' but a platform to build on, with special emphasis on recruiting younger staff, and men as well as women.
