Nursery World - Time to act on child abuse

By Mary Marsh, director and chief executive of the National Society for the Protection of Cruelty to Children (NSPCC) Awareness of child abuse is at an all-time high. But we must move from awareness to action if we are to protect the hidden victims of abuse.

Awareness of child abuse is at an all-time high. But we must move from awareness to action if we are to protect the hidden victims of abuse.

Our Child Maltreatment study, published last week, uncovered the shocking reality of abuse and neglect in this country. Seven per cent of children suffer serious physical abuse - resulting in burns, bruises and broken bones. But children are not statistics. They are real people who deserve to grow up free from fear.

It is widely accepted that child protection is everyone's responsibility. The new phase of our Full Stop campaign aims to help make this a reality. If you watch television, you will have seen our powerful new adverts. These aim to help people do something, rather than turn away from child abuse.

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