Calls to the NSPCC's helpline have doubled since the launch of its latest drive against child abuse. Since the launch on 1 March of the charity's advertising campaign telling people that 'Real children don't bounce back', calls from children have risen by 10 per cent and from the general public by 15 per cent. NSPCC chief executive Mary Marsh said, 'The main theme behind the campaign is to raise awareness of child abuse and to encourage people to come forward and help the hidden victims of child cruelty. The doubling of calls to the helpline shows the message is getting through.'
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
