Having a social media presence has become as important as having a logo and a website when it comes to promoting a nursery business.Embracing social media offers huge potential for nurseries in raising their profiles and reaching new customers.
Parents are increasingly using the internet to search for childcare services and there is a wealth of information about nurseries online. Parenting website Netmums and online directories including the Good Care Guide and Yell.com let users search for early years settings in their area and rate and review them.
But while these sites have the potential to enhance a nursery's reputation, concerns have been raised over how they are monitored and the damage that any negative comments could cause.
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