Nursery World - Social media - Using online networks for PR

Sites such as Twitter and Facebook are valuable sources of
information for journalists. Kate Tyler offers some advice for getting noticed.

Not many nurseries proactively go for good public relations (PR), but it is a great way of building a reputation.

It may sound time-consuming, but once you have a few contacts, and an idea about how to give the press what it is looking for, you have gone a long way to helping establish a good reputation - which in turn means vacancies filled. And, if anything negative should happen and the press get wind of it, an established contact with a local journalist can be very helpful for ensuring your setting's side of the story is heard.

Gone are the days of sending out press releases and waiting for the media to write about the wonderful activities in your nursery. Journalists are busy people with clogged up inboxes. Often they rely on Twitter, Facebook and other online platforms to source and research stories. Here are some key tips for using social media in PR to tell people about your news.

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