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What does your business name say to your customers? Paul Richards offers advice on branding in the nursery sector.
The moniker that a chain adopts should be memorable and tell parents instantly what kind of care it offers, says Katy Morton.
Nursery group Kidzrus has been told to change its name by Toys R Us.
Perhaps the hardest part of establishing a new nursery is coming up with a distinctive name, says Derek Hayes.
Foster independence and encourage name recognition with this simple routine. Resources
Winner: Bertram Nursery Group, Scotland and North West England
Scotland's largest independent nursery group, Happitots, has merged with a fledgling nursery chain to strengthen its position.
The nursery group Imagine Co-operative Childcare is changing its name to The Co-operative Childcare to reinforce its commitment to the co-operative movement and its ethics and values.
Identifying children's relationships with the adults in their home is no longer a matter of Bob's your uncle, says Mary Evans Family life in Britain today is often much more complicated than the...