Two years ago Gary Holmes, owner of Stepping Stones Day Nursery in Nottingham, decided to scrutinise his social media strategy with a view to making it work more effectively for his business. As part of this he enlisted the services of Kate Tyler, managing director of Shake Social, who advises a range of clients on harnessing the power of social media.
'We have always been forward-looking as a nursery and recognised that Facebook and Twitter could be very powerful tools for us, particularly in terms of interacting with our parents and beyond,' says Mr Holmes.
'We were also very aware of the fact that generally many parents are around the age of 30 or younger, and are heavy users of social media. The growing use of mobile devices is also a factor in making it such an essential communication tool.'
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