When I talk to first-time nursery buyers, especially those who work in the sector and have seen how they definitely don’t want to do it, there is always a common theme. They know what they want. They know the exact distance from home that they will travel. They know what it will look like physically and what the ethos will be throughout.
As a broker, they think my job is to find them that nursery. But, in reality, it is always to help them see that that setting is not what they will eventually buy.
Like anything, buying a nursery is an exercise in compromise, and most buyers will eventually end up with something so far departed from what they initially thought they wanted, yet, and this is the key point, still somehow exactly what they want it to be.
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