To launch its annual Secret Santa campaign, the charity commissioned a Savanta ComRes poll of 2,700 UK working parents and their children (nearly 5,500 in total), as well as a nationwide poll of its frontline staff.
Findings from the survey of parents include:
Action for Children says the findings highlight the financial burden families are facing and the emotional toll it is having on relationships, mental health and Christmas celebrations.
The polling also recognises the emotional pressures felt by the children and teenagers of the parents surveyed, revealing:
The charity’s survey of its 200 frontline staff found that over two-thirds (69 per cent) are currently supporting a child, young person or family that is experiencing poverty or extreme financial hardship. Nearly half (45 per cent) reported that they were ‘extremely worried’ about the health and wellbeing of those they support due to their financial situation. One in ten (10 per cent) said they had donated their own household items of clothing to families.
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