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Guide to embedding baby talk strategy in local authorities

A new guide calling for local authorities to ensure that early years communication is a designated responsibility within every local authority has been launched by the National Literacy Trust's early language campaign Talk to Your Baby (TTYB).

The free paper - Guidance for developing a strategic approach to speech, language and communication in the early years - provides local authorities with a structure for a sustained approach to early communication work and a way of developing an authority-wide approach to provision.

It includes six best practice case studies of current projects in Coventry, Hackney and the City, Leicester, Plymouth, Stoke-on-Trent and Warwickshire.

It also promotes a community-wide focus on early communication, provides steps to ensure a sustainable approach to the issue and focuses on prevention strategies to reach children and their parents at the earliest stage.

The paper follows government reviews and initiatives such as the Bercow Report and Every Child a Talker that have highlighted the need for local authorities to address early years communication provision.

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