The campaign, a partnership between the School Food Trust and the WaltDisney Company, features characters from the forthcoming Disneychildren's film 'Ratatouille'. It follows reports that 178,000 fewerpupils from UK primary schools are taking school dinners than there weretwo years ago.
The campaign consists of six exclusive posters commissioned by Disneyand an online Ratatouille game and competition teaching children aboutfood. Charlie Cain, vice-president of Corporate Brand Management forEurope at Disney, said, 'We approached the School Food Trust about apossible partnership, as we think Disney can help to take the healthyfood message into schools. The "Ratatouille" film is ideal forencouraging children to have healthy school meals.'
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