The campaign, to begin in January next year, aims to encourage people of all ages to discover the pleasure of reading, embracing families, companies and the national media.
Run by the National Literacy Trust, it will involve a series of national and local events in themed months, such as 'father to son' and 'classics and modern literature'.
Launching the initiative, Children, Schools and Families secretary Ed Balls said, 'It's very important that we help more children to become confident readers' and 'It's never too late to improve your reading skills.'
He called on employers to turn their old smoking rooms into mini-libraries and urged parents to spend at least ten minutes a day reading to their children to inspire a love of reading.
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