Nursery World - John Lewis and Waitrose Christmas appeal to support 100,000 struggling families

Waitrose and John Lewis are hoping to raise £5m as part of a Christmas Campaign to support the charities FareShare and Home-Start, in their work with vulnerable families.

The charity FareShare, one of two charities supported by the campaign, has had to double the amount of food they provide since the pandemic started

A major appeal will be launched in November, with the aim of providing a lifeline for 100,000 families.

The retailer said its Christmas campaign would be ‘like no other for a year like no other’, and the initiative will be complemented by the John Lewis and Waitrose festive ad.

The two charities will provide food, comfort, emotional support and advice to vulnerable families, the retailer said. FareShare helps those facing food poverty, and Home-Start works with parents who need support.

As well as financial giving, John Lewis and Waitrose said they wanted to shine a light on the long term need for kindness, in a country in which the Covid-19 pandemic will leave an indelible mark.

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