Nursery World - Money back offered for educational DVDs for babies

The Baby Einstein company is offering refunds to US customers who have purchased one of its DVDs since June 2004, following a bitter dispute with a campaign group over the merits of such 'educational' products.

The US-based advocacy group, the Campaign for a Commercial-Free Childhood (CCFC), filed a Federal Trade Commission Complaint against Baby Einstein in 2006 for making what it called unsubstantiated claims - that its videos were educational for babies.

After the complaint, Baby Einstein, which is owned by the Walt Disney company, changed some of the wording on its products and on the Baby Einstein website. But CCFC continued to campaign against the DVDs and Disney now says it will offer a full refund to 'leave it up to consumers' to decide. The terms and conditions of the offer state that it is for US customers only.

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