From August all three- and four-year-olds, and around a quarter of two-year-olds, will be eligible for 1,140 hours of childcare a year.
The increased entitlement has been phased in gradually, and the government claims that almost 50,000 children are already benefiting from more than the current 600 hours they are entitled to.
The public information campaign will run for eight weeks from Monday (13 January) across radio, outdoor advertising and social media.
Families are told to visit the Parent Club website to find out how to enrol for funded early learning and childcare places in their area, as local authorities have individual application processes and deadlines.
Parents or carers can register through their local authority and apply for the option that suits their needs, from the choices available locally - whether a local authority, private or third sector nursery, playgroup or childminder.
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