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Therapists highlight the benefits of baby talk

Speech and language therapists in south Wales are encouraging parents to take part in an early language campaign that focuses on their baby's first words. Dressed in 'What is your baby saying?' T-shirts, staff from Sure Start in the Princess of Wales Hospital, Bridgend, are holding roadshows to promote the importance of communicating with children from birth.

Dressed in 'What is your baby saying?' T-shirts, staff from Sure Start in the Princess of Wales Hospital, Bridgend, are holding roadshows to promote the importance of communicating with children from birth.

Baby's First Word is part of the National Literacy Trust's Talk To Your Baby scheme, which encourages parents to communicate with their baby and to share their child's first word.

When the campaign was launched in April 2005, the NLT asked libraries, nurseries and early years settings to set up display areas featuring first words and the stories behind them.

The Bridgend team went further, distributing leaflets and setting up displays in ten libraries. They also printed balloons and stickers and had stands in the hospital foyer, at a teenage parents project and in local shops.

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