I must respond to the advertisement in the 23/30 December issue. How can Nursery World, which supports, encourages, and inspires all professional childcare workers, run an advertisement for ITV 1 asking for people who have employed a 'nightmare nanny, au-pair or babysitter? Were they more interested in your husband/wife than your children?'
I acknowledge that you need to earn money through advertising, but do you really feel this is appropriate?
I am sick to death of the bad publicity childcare professionals receive.
Until we are portrayed by the media as the professionals we are, childcarers will get a raw deal which has a knock-on effect on those who come into childcare.
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