Assertiveness, that magic quality that has the potential to turn you into a model manager - what is it and how does it work? Sometimes, it's easier to define what it isn't. For example, there is something wrong if a manager delegates a task with an embarrassed smile and 'I'm sorry, but would you mind ...?' That approach is almost begging for a rejection, with the result that the already-stretched manager often retreats and takes on the task herself. Not a good use of her time and skills.
So, are we saying that assertiveness is nothing more than a means to an end? When I recently asked a group of deputies and managers why they wanted to be more assertive, the responses were interesting.
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