The campaign, being run by the local authority's early years and childcare service, features men who already work in the profession talking about their experiences and the reactions of other people to their choice of work.
Of 10,716 childcare workers in Surrey, just 385, or 3.5 per cent, are men. This is slightly higher than the national average of 2 per cent.
Mary Angell, Surrey County Council cabinet member for children and families, said, 'It is so important for children to have positive male role models in their lives from a very early age, and we are committed to giving children the very best start in life.
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