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There is a new kid on the block – or rather, a whole generation of them. Generation Z, born between the mid-90s and the early 2000s, are either young adults or reaching adulthood. They are the first generation not to remember 9/11; they lived through the 2008 global financial crash; and, crucially, they have never known a world without technology.
As a result, says Poppy and Jack’s owner Sarah Bellamy, ‘Generation Z has a whole new outlook.’ She has recently given staff a presentation on Generation Z because ‘it’s something we have to shape our businesses to address’.
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