When putting on an event to raise money for your club, put yourself in the buyer's shoes and ask, 'Would I donate money or time to this?' Family events are likely to be well attended because children drag their parents along, and equally, if children are performing, you can expect a good turnout of proud relatives and friends to watch.
In general you will also need to assume that the people you are aiming at know nothing about your club, so you will have to make it clear what funds are going towards in posters and leaflets.
Don't forget to sell your good points to the punters such as disabled access or vegetarian food, and remember the criticism of the Millennium Dome - if one has to queue, it must be worth queuing for! Try to give people something enjoyable to do while queuing, preferably with the opportunity to spend.
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